Grow Your Small Business On Facebook In 7 Easy Steps

Do you use social media channels to promote your small business? Setting up a business Facebook page is an excellent place to start.

However, simply creating the Facebook page and leaving it unattended is not enough. There are several Facebook tools you can use to meet your business’s customer connection and acquisition goals.

The following article will examine seven effective strategies that can help you grow your small business on Facebook.

Strategy #1: Set Up a Facebook Business Page

The first few steps every small business owner must take is to have a presence on social media. A Facebook business page gives your enterprise a professional look. Keep it separate from your profile. A Facebook business page is similar to a regular shape; however, it is meant for businesses and brands.

After signing up for a business page, include photos that showcase what you do. Include a relevant cover and profile photo. Prospective customers will form their first impressions from these images, so ensure they are high-quality.

Next, choose a username or vanity URL. This is how new and old customers will locate you on the platform. Ensure the username is very close, if not the same as your business name. After this step, you will be prompted to enter details about your business such as:

–        name

–        address

–        contact details

–        business hours

–        website URL

–        products/services

In the description, use relevant keywords that convey what your business page is about. Don’t forget to tell your business story. Answer questions like how and why you started this business. What is your unique selling point? What problems does it solve?

 Once you’ve created your business profile, publish your first post. This can be something quick like a coupon, video link, or even a welcome message. Publish your content and invite followers. 

Strategy #2: Insert a Call to Action (CTA)

This button engages with your audience. It gives your page visibility and builds a relationship between your business and potential customers. It prompts readers to make a decision. Some examples of a good call to action are:

– donate now

– shop now

– subscribe

– learn more

As people continue to visit your business page, this page will show up in other users’ news feeds. With every like, share, and comment posted, the person’s friend circle will likely notice it. This is an organic form of getting new leads to your page, and your CTA offers them a motive to stay. You can decide which CTA button relates to your customer. This button will enable them to shop now, book an appointment, call, etc. It offers convenience.

Call to Action are effective in advertisements. They encourage visitors to go to your website.

Strategy #3: Include Facebook Ads

With Facebook ads, you can target specific audiences. Facebook tools enable you to aim for particular demographics such as age, interests, gender, location, etc. Since Facebook gathers user data, the platform can send advertisements directly to people who would be most interested in your services or products. There is also an analytics tool that shows which ads push sales.

Strategy #4: Ask Customers for Recommendations and Feedback

This tip helps your business build its reputation. Customers enjoy shopping around and will not settle for companies with bad reviews or no Facebook reviews. 

 Keep in mind. Customer satisfaction is the priority. According to Broadly, 85% of visitors trust what they read online. Every time a customer purchases a product or service from you, ask for recommendations and feedback. This will build trust with both new and existing customers. 

Strategy #5: Interact with Visitors and Customers

People like to feel valued. Engage with your visitors and customers via your Facebook business page. Shrewd shoppers are continuously monitoring how you communicate with customers. Based on the quality of your interactions, they will decide on purchasing from you. For example, if your enterprise is about insurance, you may receive a query about finding a business insurance quote online. Although your first response would be to offer an insurance quote, offer tools or sites that compare quotes from different insurance providers. 

Facebook engagement is an excellent way to develop rapport with customers. Your responsive and upbeat attitude will reflect in your feedback given to them. This is a chance for you to demonstrate stellar customer service that will ultimately translate into shining business reviews. 

Strategy #6: Hosts Facebook Contests and Promotions

Everyone loves to win. This is a fun way to attract people to your business page. Once your target audience is informed about upcoming contests and promotions, they will likely share it with their friends. Even when they like or comment about these events, their friends will receive notifications in their news feed. 

Select a prize that your target audience would love and share with others. Don’t forget to include a qualifier. i.e. they must share the contest with ‘X’ number of friends. This is an excellent way to draw more visitors to your business page. 

Strategy #7: Create a Facebook Group

This step gives you a chance to connect with old and new customers. It encourages interaction with one another and ultimately builds a community. Your Facebook Group page can pull many people towards your business. You can use it for many things such as:

– posting business-related ads

– sharing industry related news

Conclusion

A Facebook Business page holds immense potential for small business growth. With the strategies mentioned in this blog, you can reach out to more people than ever before. You might be surprised by the returns! Business insurance is a great way to protect your small enterprise from unexpected risks. Find out more here. 

Sources

Morrison, Stella. “How to Promote Your Small Business on Facebook”. Viewed on July 9, 2021. How to Promote Your Small Business on Facebook – businessnewsdaily.com.

Quadros, Mark. “15 Call To Action Examples (and How to Write the Perfect CTA)”. Viewed on July 9, 2021. 15 Call To Action Examples (and How to Write the Perfect CTA) (adespresso.com).

“Different Ways to Promote Your Business on Facebook”. Viewed on July 9, 2021. Different Ways to Promote Your Business on Facebook | Facebook Business Help Center.

“Different Ways to Promote Your Business on Facebook”. Viewed on July 9, 2021. Different Ways to Promote Your Business on Facebook | Facebook Business Help Center.